CAMPER

Role: Art Director + Graphic Designer — Student Project

This conceptual campaign is “Glow of the Trail” for Tossu, a unique sneaker from Camper. "Tossu" is a Finnish word primarily meaning a slipper, sneaker, or soft shoe. It is often used in an informal or slang context to describe comfortable footwear or sneakers and has been used to describe technical, sustainable footwear, such as this Camperlab sneaker.

The campaign features the shoe in an otherworldly nighttime setting that feels both gently surreal and slightly mysterious. Echoing the shoe’s organic forms, campaign imagery features meditations of organic materials like leaves, grass, treebark and the moon. The imagery is an oblique combination of nature, the human instinct for exploration, sleep, dreams, and altered states of being. Tossu grounds the wearer to their surroundings and gives traction to the dreamer in this moonlit playground of possibilities.

I shot the photos, used Midjourney to add motion to the clips, and edited them into this motion piece.

Glow of the Trail. Camper.

Art Direction + Creative by Yasamine June

Professor — Cheri Gray

Fall 2025 — Term 08 — Narrative Imaging