FabFitFun x Vacation

Role: Freelance Creative

FabFitFun partnered with a lifestyle brand, Vacation, Inc., to launch a limited “Mid-Season Vacation” capsule drop. The goal was to evoke the escapist, sun-drenched feeling of a spontaneous getaway, while aligning with FabFitFun’s signature aesthetic of curated, elevated lifestyle.

I was brought on as a freelance Art Director and Graphic Designer and worked on art direction and graphics including packaging and additional assets like sticker designs, motion graphics, and video editing.

I began by developing several moodboards inspired by vintage travel postcards, print inspiration from advertisements, sun-washed palettes, and minimalist yet playful typography. Working closely with the FabFitFun team, I iterated through several design directions, balancing bold colors with refined graphics. Multiple rounds of feedback refined the visual tone to perfectly capture the drop’s laid-back luxury, while encompassing both FabFitFun’s visual touchstones and Vacation’s distinctive vibe.