TYSON

2024 Role: Art Director + Graphic Designer — Student Project

Tyson Fun Nuggets are the dinosaur-shaped chicken nuggets we all grew up loving.

Being a kid was fun. None of us asked to get bigger, it just happens. But Tyson doesn’t want that to mean we have to outgrow what we love. So they’re making everything we loved as children, just bigger. Including their Dino Fun Nuggets, which will now come in a size that any adult can truly enjoy for a full and delicious meal. Everything we loved can grow with us. This campaign enables Tyson to grow up with us, their biggest fans, for a life-time of Fun Nugget enjoyment.

Feed Your Inner Child reminds us to find nuggets of fun everywhere we can in our adult lives - at work, in our closet, on our weekends, and on the dinner table.

Feed Your Inner Child. Tyson.

Art Direction + Creative by Yasamine June

Professor — Karine Grigorian

Fall 2024 — Term 06 — Selected + Exhibited in the ArtCenter Student Gallery