HEINZ

2024 Role: Art Director + Graphic Designer — Student Project

Heinz Jalapeño ketchup is on a mission to make breakfast unskippable by serving up hot, on-the-go meals in the Heinz Breakfast Briefcase. Instead of forcing Gen Z to change their routines, Heinz is building breakfast into their commute. Heinz will partner with popular food establishments to offer a signature Heinz Breakfast Burrito that pairs perfectly with Heinz Jalapeño Ketchup. Flavorful brekkie burritos with Heinz Jalapeño Ketchup mean breakfast is making a convenient comeback. Delicious, spicy, and impossible to skip — it’s time to spice up mornings and ketchup on breakfast.

Unskippable Breakfast. Heinz.

Team — Yasamine June, Esly Mah, Nikki Nakashian + Lucia Berruto.

Professors — Dennis Lee + Andrew Kim.

Spring 2025 — Term 07